Miniforms
Find Out More
Materials, research, factory and conversations. Everything you want to know about what we are doing, what we have done, and what we will do. They get straight to the point:they write to inspire.Superpop has been declared winner of the Archiproducts Design Awards. But that’s not all – a special panel for eco-design has also named it winner of the 2023 Sustainability Award.
Making Craftsmanship Last
Miniforms job is a collective commitment. They are craftsmen and they are all different. There are carpenters, glass blowers, there is who shapes ceramics, who upholsters armchairs, and who recans chairs. They inherited the know-how from their family's traditions and retained it still. Machines help them, but their hands do the most part.
Brand
Like all transformations, building a brand takes time. They prefer to steer well clear of labels, because ultimately they just do what they like, and they do it with pride. If they are attached to traditions, it is not because they are fashionable, but because they grew up in this region and with this way of doing things. While contexts may change, the substance remains the same. Proposing products to be enjoyed.
Six little things that reflect who they are.
Expressivity
They try our utmost to please as many tastes as possible as thry experiment with creativity, culture and good design.
Elegance
They don't like to overdo things and prefer simplicity to frivolity. The style is not strained because, to be authentic, elegance must be a natural extension of oneself.
Wow
They know it's hard to amaze you. How can they, if you've already seen everything? Well, once in a while they succeed.
Wood
Just as humans are 65% water, Miniforms are 65% wood. They like to think that they are like Geppetto, giving life to the wood, because nowadays it is too easy to stand still.
Made in Italy
They champion the uniqueness of craftsmanship. Every day, with commitment and passion, their people product unique objects in which the rigour of design meets the distinctive mark of human work. They use machines to help them, of course; large-scale, hi-tech machinery to keep up with the modern manufacturing process.
Leggerezza
Italo Calvino once wrote: "Take a light approach to life. Lightness does not mean being superficial, but gliding above things from on high, not having burdens on your heart".
